Elctric Sheep was at the conference and gave a presentation that dealt the most with the “future” of online advertisng. They are placing advertisments in virtual worlds such as the popular Second Life. The interesting aspect of this, is that you do not have to pay to pay Second Life to advertise in their virtual world. Various types of advertisments include outdoor video displays, product placement, sponsored locations, hosting events, and your average billboard (all of which are in the virtual world). I feel that there are endless opportunities here and look forward to see how it all turns out and develops.