Jay Adelson, the CEO of Digg and Revision3, gave a nice presentation at the conference. He said that it is time for the return of old time sponsorships. By this he means having advertisers sponsor online video shows and have product placement. Thus allowing the videos to be distributed across platforms such as Apple TV, iPods, and more.

What I think we need, is to first set the standards for this and then develop an online marketplace and network where adertisers, distributors, content owners can come and make deals, get sponsorships, and communicate easily.