This is the first conference that Carsons systems have advertised for. Some of it was done through bartering and deals with blogs and publishers. The main thing that Ryan said was to measure your goals and campaigns because it is worth it. People started making comments on what they had done to advertise the conference and Ryan said that he didn’t want to make this feel like the audience had to help him. They had placed an ad in a magazine which had three things wrong with it. The colors were not well matched at all, there was no call to action, and the word “conference” was not in the ad at all.

(This presentation was done because a speaker was unable to make it)