…and I am proud of it. I judge books by their cover because it is the first thing I see. If I see a nice book cover design then I pick up the book. Sometime I find out that its not about a subject that I am not interested in and sometimes it leads to finding a really great book. Where do I not judge books by their covers? Online. If I am shopping on Amazon, chance are that I am not judgeing a book by its cover as much as I would in a store. Instead I am reading reviews on the book and looking inside at the table of contents and other excerpts. If you want me to pick up our book, then you should design a sweet cover for it.